Is the sole purpose of doing this to make an entity seem more popular on Twitter than they really are?
Assuming so, what is the tangible benefit of doing that? Does Mitt Romney win the election if he has more (albiet fake) Twitter followers?
Well said. The thought of Barnes & Noble closing up all their stores scares the hell out of me. I love books. Real books, not eBooks. The Borders by my house closed, which was sad, but not terrible because there's a B&N across the street from my work. If that were to close, it would be a really, really sad day.