Editors sleeping on the job
What a sweet job

Now that Google and Bing are getting the firehose, it could have a big impact on search results. For the search engines, the firehose is much more valuable than any single Tweet. They can index it and sift it, looking for patterns and spikes in keywords and shared links to get a better sense of what people across the Web are paying attention to at any given moment. This data can then be folded back into regular search results, even if the top result isn't a Tweet.

For example, if a link to a post about healthcare reform on an obscure blog suddenly gains currency and is retweeted hundreds of times, that is a signal to perhaps rank that link higher in searches about "healthcare reform." If people stop Tweeting about it, then maybe it goes down in the ranking. But Google and Bing can use the firehose as a rich source of signals to mine and then blend back into regular search results.

I don't know to whom it belongs, but traditionally the directorty of notable identities is known as Who's Who.

I did a search and couldn't find any ad blockers. Can anyone provide a direct link?

That must be "Hey Jude" by The Beattles.