Follow the Money. Data Mining! (Score 2, Informative)

I am sure data mining was a thought out revenue stream that TiVo had planned since it's inception.(One reason I never bought one.) Once a critical mass hits it's Tivo's usage, TiVo can sell on going, up to date statistics- Ratings better than Nielson. TiVo didn't build these only to make our lives easy. Follow the money.