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Comment Re:horrible summary, poor research paper (Score 1) 75

Hello, I am glad a developer behind RTB is here. RTB faciliates tracking and profiling. It makes it easier. Also, sites are being sent in the bid requests... Price for an ad on site X.com is different than on Y.com. How else do you explain the price difference? Do you seriously want us to believe that you don't know the site you're displaying ads on? Also, where is the list of bidders which receive bids with my data, when I visit a site? Why is the technology so untransparent? Prices for users in USA are higher than in some other places, retargeted ads receive higher prices... Please be more elaborate than just spotting wordings in abstracts and text.

Comment Re:leak (Score 1) 75

Please see: https://team.inria.fr/privatics/yourvalue/ And the linked description. Long story short: RTBs encrypt the value of prices... But in some cases this does not happen and even those careful enough find themselves be leaking this infos while using OTHER non-encrypting systems. So the leak is due to the fact that some of them encrypt, others do not, but the detection phase requires looking up the encrypted ones.

Submission + - Real-Time Bidding: selling private data in 100 ms for $0.0005 (inrialpes.fr) 1

fierman writes: In a work to be presented at the Network and Distributed System Security Symposium (ISOC NDSS'14), INRIA researchers show the privacy risks of Real-Time Bidding, High-Frequency Trading for selling advertisement spaces. Combining Real-Time Bidding and Cookie Matching advertisers can significantly improve their tracking and profiling capabilities and both technologies are already prevalent on the Web. The research discusses the value of users' private data (Web Browsing History) retrieved directly from the advertisers, leveraging of an exposed information leak in RTB systems. pay about $0.0005 for displaying ads to the user, at the same time acquiring information about them. Evidence of price variation with users' profiles, pysical location, time of day and content of visited sites is also shown. Prices for ads are much higher for users located in US, than in Europe. The research highlights that the technology is not transparent in that the lists and numbers of buyers of users' data is not known. However, a list of Doubleclick's Cookie Matching partners was disclosed.
Users can also experience their real-time evaluations using a released transparency enhancing
tool.

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