Now they want me to put seatbelts in my car?? Fuck that. Fuck that big time. If a customer doesn't like it, they can fuck off and buy some other car.
The cookie directive is about making users aware of surveillance. The EU (that is, the representatives of the member nations of the EU, collectively) have decided that surveillance by websites is potentially not in the consumer's interest, and the consumer should at least be aware of it.
As I understand it, now they're going a step further and saying, if you want to sell to EU customers, you must make your website work to some extent if the user opts out of the surveillance, rather than just telling them to fuck off. Just as, in other contexts (but also websites) you have to comply with regulations about disabled access, you can't just tell disabled people to go fuck themselves.
I understand that cookies are also used for legitimate reasons (session tracking by the website itself), but it's not impossible to write a website that doesn't break without cookies. (You should probably be making sure this is the case anyway, if you build websites.)
It mystifies me why anyone would object to regulation that benefits consumers. Aren't we all consumers? Isn't the power imbalance between us and business such that we should have someone regulating like this? And isn't it a good thing that it's done EU-wide rather than have a nightmarish piecemeal regulartory patchwork?