This is the first that I've heard of this technology. Can anyone post how this is different than XMPP (http://xmpp.org)?
Here's a post about XMPP vs AMQP by Peter Saint-Andre:
IMNSHO, XMPP (+XEPs) makes AMQP redundant. Although some people might argue that, being a binary protocol, AMQP is faster.
C for yourself.