The first patch was free, not $40k.

From the third article:
"Every developer gets to release one patch for free as part of their inclusion on XBLA, but subsequent patches are expensive - certification costs tens of thousands of dollars."

Whoops, did not mean to post as Anonymous Coward.

Perhaps they found a way of linking with Better Business Bureau search results?

'Decor My Eyes', the company in question from the article, has a BBB rating of F with nearly 300 complaints. The blog specifically states they are not using Sentiment Analysis. Seems like the best alternative, in my opinion.

Valve.

Some might argue that Steam is too draconian (cheaters are banned and lose access to play their purchased games online), but I've had good experiences - and Valve actively supports their games with constant updates and free post-release DLC. Perhaps I'm being naive, but It feels like they actually care about their customers.