Attempts at "whataboutism" with a scandal involving social media and psychographics fail to acknowledge that Cambridge Analytica obtained data by misleading people.
... In the case of Cambridge Analytica, information was gathered from users and given to a third party under false pretenses. According to Facebook, University of Cambridge psychologist Aleksandr Kogan created a personality quiz which users could download in an app called “thisisyourdigitallife.” Kogan presented the app as a tool that would be used for academic research — but the work was paid for by Cambridge Analytica. Facebook users were not informed that their data (and that of their friends) would be deployed by a political firm hired by the Trump campaign for psychographic profiling in the upcoming election.
Rayid Ghani, chief data scientist for Obama’s 2012 campaign, wrote: We did not build any complex (certainly not the so-called psychographic) models of facebook users using their facebook data. Most of the models we built were using the publicly available “voter file” that contains information people typically provide when filling out their voter registrations forms. We did build models to understand which of a supporter’s friends we want to ask to register to vote, or to get them to vote and how likely the friend was to take action based on the ask.
We only contacted the people who had given us access and permission to get their own email address. We did not get any contact information for their friend and did not (and could not ) contact any of their friends directly. All we could do was ask our “primary” supporters to contact their friends and we would recommend who those friends were based on the data they allowed us to access.
Every time an individual volunteers to help out – for instance by offering to host a fundraising party for the president – he or she will be asked to log onto the re-election website with their Facebook credentials. That in turn will engage Facebook Connect, the digital interface that shares a user’s personal information with a third party.
Notice that this was an invitation that came directly from the Obama campaign, which the volunteer could either chose to accept or reject. From there, the information went into a central database.
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In other words, the Obama campaign used Facebook as a community organizing tool, which is pretty much the opposite of stealing data in order to engage in psychological warfare.
A good supervisor can step on your toes without messing up your shine.