Apple PR never said it, but Steve Jobs is known for saying customers don't know what they want or need. And yet somehow if you know what you want there are other things to buy! Things very similar to Apple products . . .

All the whinging about Android Already Did It seems to counterbalance that.

From time to time it's mentioned that QuickTime for Windows allegedly runs on ported bits of the classic Mac OS. This is often used to explain QuickTime's mediocrity on Windows (maybe explains its mediocrity on OS X too). Quark for QuickTime!