Why would he do so, you wonder? SLart is not that an ugly, offensive or idiotic word. On the contrary, Richard Minsky liked the terminology 'SLart' that much that he trademarked it. He found it to be such a pretty word, that nobody but him may use it, unless they pay him a 'reasonable fee', of course.
My significant other is a victim of this jerk. You would think that if you were to make an unreasonable request, you could at least do it politely."