Comment Re:I'm not surprised. (Score 1) 402
I think a lot of this hoopla has to do with small sample sizes and poor implementation. People are jumping to conclusions here about 80% bot traffic and all that, but nobody has actually examined the numbers and methodology. They are taking all of this at face value and extrapolating to... ???
Anyway, with people who DO know what they are doing, and are using Facebook ads for direct response (e.g. driving traffic directly to their website), Zappos has been doing an incredible job using some of the methods you describe above:
FYI I'm not a Facebook shill, and I think a lot of the advertising doesn't work because people don't know how to do it correctly. In my experience, it's a lot easier for a non-sophisticated advertiser to be successful with something like Google AdWords because the intent of the person being advertised to is clearly known. It's much harder to tease out the "intent" of someone who clicks your FB ad or likes your page, since you are engaging with them via demographics and not an explicit statement of intent, such as searching for a keyword.
