I've used a stopwatch to time the ACTUAL content of a 30 minute TV show on several networks. Discounting the "Intro" time and "exit credits" time, there is on average about 11 minutes of program content in a 30 minute show. WTF? I never watch TV in real time anymore. My Hopper DVR only hops past the 4 primtime channel commercials, so I use the jump ahead 30 seconds button on my remote for other programs. I'm all for cutting the number of commercials in favor of producy placement, provided it fits into the program seamlessly. ( place that can of pepsi label out etc.) When I was a kid, there were only two 2.2 minute commercial breaks in a 30 minute show, and only one 2.2 minute commercial in a 15 minute show. Barely time to take a wizzz. Now you can go to the kitchen, cook supper, set the table, pour drinks, AND go take a wizz, and the damn commercials are still running when you get back.....