Comment Re:They should have asked me... (Score 3, Insightful) 104
The spiky roller is used to perforate the dough, often for bar style American pizza, when the dough hasn't really been proofed correctly. A perforated dough base yields a dry and crackery crust and prevents the gluten strands from baking properly and releasing their full texture and flavor.
I think the issue with the Zume pizza was that they were trying to make the pizzas in moving vans, so everything was just sliding around.
It seems like the story here is really about the excess of silicon valley investing. We already had this story in 2017 (Juicero), where an expensive and pointless product is over-engineered into a market it doesn't belong in. What kind of people invest in these things? It boggles the mind.