Re:I understand the first two... (Score 5, Insightful)

Isn't that (making it hard to read) exactly the point? I think that many companies write their EULA so that you don't WANT to read it, and writing in CAPS (which many people construe as "shouting") is certainly a "turn-off". In much the same way, many manufacturers setup their rebate programs so that you forget to send in the rebates in by the deadline. After all, this is capitalism - a corporation like Sony isn't looking out for YOU...