Re:The reason vendors _don't_ want this... (Score 1)

If I had a brick-and-mortar store called "Freddie's Fuzzie Kitties" and people walked in to find a hardcore porn store, it would be closed in 10 minutes, and rightly so.

Unless the store did in fact sell "Fuzzie Kitties". The exact meaning thereof is left as an exercise for the reader...

More to the point though, most brick-and-mortar porn shops do have fairly innocuous names. Usually they're billed as some sort of video store and have only a small sign stating "Adult Novelties" near the door. The same often goes for strip... sorry, Gentlemen's Clubs. Once on a business trip I had a colleague who stopped into "The Living Room" thinking it was a household furnishings store. She was a bit surprised by what was inside.

I don't necessarily agree with all of this. I'm just pointing out that the real world is not always clearly labeled.