You speak the truth. The AmEx website about it is located here. According to their website you can use it at CVS, and it appears that Fry's is on board as well (and mentions 6 other chains as being "Featured Merchants". From what I understand it was in a piloting phase for a while, and they are actively hunting partners. Being a user of their product, I like it quite a bit, but I probably spend more money with the thing than I would if I didn't have it.