There is a competing service called Tidal (formerly called Wimp). I switched a few years ago from Tidal to Spotify because Spotify was a bit cheaper.
This news made me recheck the subscription costs beteeen the two seevices and if Spotify raises their price, I will switch. Even if they don't, I may switch anyway - Tidal looked like it has a 'masters' /hi-fi subscription to get master quality lossless audio - looks sweet. Time to start a trial and see...