Comment Re:Aren't these already compromised cards? (Score 1) 269
You are wrong there. The bank does know who you are when issuing the transaction. ApplePay utilizes the same chip and pin system of using a one time use code that your phone knows and the bank is aware of. If the bank didn't have your information they wouldn't be able to charge you.
The fraud that is happening is people using stolen cards and creating a fake account on iTunes and attaching an iPhone. It is no different than someone presenting a stolen credit card. Apple is taking steps to avoid that by validating who people are when setting up a new iTunes account before letting them use Apple Pay. They are taking a stance against it.
The banking industry never did anything about the rampant fraud which costs about $190 billion a year in lost revenue for retailers and cost us higher interest rates because if you think the credit card companies are eating the fraud your nuts.
The data isn't being shared with the retailers who have quiet publicly lost large chunks of peoples private data. Apple not sharing data is a good thing because we get to control what we want to share with the merchant.