Re:That's not their goal. (Score 1)

As a Circuit City associate (Computer Department) I am going to have to partially disagree with your argument. When grandma comes in and wants a computer we don't necassarily direct her towards the biggest, most expensive computer. Actually we are instructed to stay away from them. Why, you ask? Because the margin we make on computers is very low, and believe it or not is some cases we actually make more money on our bargain acers than we do some of our bigger name brands. The way we are taught is to sell *grandma* a bargain acer sempron with 256MB ram and upgrade her to 768, add a floppy drive, maybe even a better graphics card for little Jimmy when he comes over and wants to play games. We make pure profit on services for installing the extra peripherals. In some cases we can upgrade a lower model HP to be equivalent, or even supercede their successors (graphics card, ram, etc.) and have it come out less in total price than their more expensive HP. This works out for both the customer and us, they save money while getting a better computer, and we make more money on the sale. Also in some cases, City Advantage is a pretty good deal. Something most people dont know is that if you go into Circuit and buy and mp3 player with City Advantage on it for 4 years, you can bring it back anytime in the next 4 years (broken or not) and we will hand you a gift card for your purchase price (less the City Advantage). Just thought that I would drop in my 2 cents.

patoz2k5