Re:AMD Needs To Change Their Game Plan (Score 1)

I'd have to say I really agree with your statement, I've remarked some of my own in another post, although I assumed AMD actually would HAVE money to spend on marketing. Which I doubt they do considering they have to market their flagship product against something that is making $123. When you really think of the situation, it really is sink or swim for AMD. I remember when AMD first entered the game, they first needed to prove to the enthusiast that they had a reputable product. It took some tinkering, but I would say they've accomplished that, but all the while playing the same Mhz game as Intel. And Apple just kind of went their way. But in no way are enthusiasts the target market AMD can cater to inorder to stay afloat in the chip market. The Mhz myth is too ingrained in peoples mind, even I find myself relying on it from time to time. When the PC Enthusiast could compare a 1000Mhz AMD to a 1000Mhz Intel chip, and they noticed the AMD was better it was just a small bonus, I doubt 95% of the general public knew of the small gain. But now, there is a leap from 1400 all the way to 2000. While the benchmarks show AMD to do very well against the 2000, at what price will a novice computer buyer value price over speed. Or do they? Most computer shoppers have lived through the days when every 3 months the Mhz was upped a notch, and the machine they JUST bought was outdated. I wonder how many will pay the extra to have that added comfort? If I was AMD...I'd sell out, and play the Intel song. That or come out with something just in time to knock the socks off everyone!