See, now here's where the geeks among us need to look into that most heinous of sins -- marketing. I'm not going to even suggest I'm a marketing whiz or even know much about it. But I do know that an effort like this should only be the start of something. Free Tux in every Happy Meal? Tux smiling back at you from a billboard above the Brooklyn Bridge? Guy in a penguin suit rappelling down the CN Tower? Hell, why not? Microsoft has done things like this and their friggin' OS is on almost every computer! Why do they need to make sure they stay in the spotlight? To keep their position with manufacturers as the #1 choice when buying a new computer! We need to be in the public eye more, not just on the Web. We need exposure, and any way you guys can think to do it (as long as it isn't a negative image) is the way to go. Teach them about Linux after they know it exists!