Comment Um, sorry, not "brainwaves" (Score 2, Insightful) 119
Sorry their device probably does not measure brainwaves. A single electrode on the forehead would measure only forehead muscle activity (EMG) and eye movements (EOG), but not brainwave activity (EEG). The developers are basically banking that you wrinkle your forehead when you "concentrate". As an aside, EMG is really easy to record, while EEG is much more complicated and not well-suited to a consumer device.
I hope it's the marketing department BS and not the inventors who are misrepresenting their product.
[I am a professional EEG researcher.]