And exactly how long would it take for the car insurance industry to demand access to the data to "ensure you get the lowest market rate"? That's how it works. First you get a low premium for incorporating the technology, and then when the market gets saturated to a certain level, they switch and you can no longer get a quote (or set so ridiculously high that the difference is debatable) without having the tech installed.
I believed the requests were only to remove certain key words? So if someone puts up an article about Forest Whitaker and Battlefield Earth, F.W. could get his name removed from the search results in that context. However, the original article would still contain his name, and you could still find the article if searching for Battlefield Earth.
In personality tests, a common statement to be evalued is: "Facts speak for themselves" followed by "Facts frequently require interpretation". There is a need to define what the relevant data are as well as agreed practices to interpretation.