The study only used 6 fonts. Calibri and arial were not studied, so they could turn out to be even more agreeable than baskerville.

Near the beginning of the article, it states that the Japan tsunami was "unexpectedly high." this is false. Upon closer review of the historiical data, it was identified that the Japanese inappropriately dismissed some of the large tsunamis from the historical data. This led the Japanese to underestimate the probability of a large tsunami and not design enough protection into the nuclear plant. When all the historical data is included, a tsunami of the size that hit Fukushima is not only probable, but expected to occur over the lifetime of the nuclear plants. If anything, Fukushima proves that the methods of calculating hazards are correct - provided you don't fudge the data. Fortunately for those in the US, nuclear plants are strongly regulated and this type of error would have been identified a long time ago.

Some ice cream flavors must cost more than others to make. And some flavors must be more popular than others. Same question goes for coke vs diet coke vs sprite. My guess is the potential for customer outrage. If I typically went to $5 movies then splurged on a $20 movie but didn't like it as much as the $5 movies I'd seen, I would be pissed and complain. Same would go for the ice cream scenario. The tiered pricing for these types of situations may look good on paper, but end up being more trouble than it's worth.

It's 1 car length for every 10 mph over the speed limit. Jackass.