I'm an atheist and I still had to facepalm over this. The comment about "God" being a hacker is an analogy. One that fits evolution very well, since humans were "hacked" together one evolutionary change at a time.
Makes me wonder where this will lead for my favorite genre shows which by their very nature have a higher DVR component and have seen declining viewership using the older methodology (BSG, SG-1, etc).""Among things the report revealed is that many DVR viewers do not fast-forward through ads. The viewer total for broadcast network ads goes up 32% when DVR watchers within three days are included, according to Nielsen.
For some prime-time shows, it means that DVR viewing, long seen as a threat to advertising, could even bring higher ad prices. NBC's The Office, for example, had a "live-plus-three" Nielsen commercial rating of 3.36 — higher than the 3.11 it got for the week of May 6 under the traditional Nielsen program rating system."
Much of the excitement we get out of our work is that we don't really know what we are doing. -- E. Dijkstra