This is not just "politics" story. It's also a "media/tech" story - a story about how the opportunities offered by tech will inevitably change media, in this case video.
You'll be amazed to hear that the internet is an interactive medium and TV/cinema usually are not.
Yes, I know you know that -- but nevertheless, the vast majority of videos posted online act as if there was no difference between the internet and TV or cinema. Youtube is fun, and has plenty of interaction before or after the video - but once you press play, it's no more interactive than "Casablanca".
The situation today mirrors the early days of film, when many filmmakers thought that cinema was simply a new method of distribution for filmed theatre and music hall content. But eventually the medium asserted itself and true cinema was born. How will this happen with online video?
Well, things like this NYT site are part of the start. And Youtube has just started allowing "annotations" which can include hyperlinks to other videos.
But the real change will only happen once the people *shooting* the video start concieving, scripting, shooting and editing specifically for interactive, online use. Wikipedia has some interesting examples under "interactive video"
. One note: most of the successful examples are non-fiction, because of the well-known problems with combining traditional linear storytelling and interaction in any medium.
So yes, it's an interesitng site. And it's the start of a big change, as online filmmakers slowly start to follow the most basic creative rule of all: use the medium.