None of the photos we tag of him reveal his face - we find pictures of normal college activities (parties, football games, etc.) and tag a guy who's turned the wrong way, standing in the distance, or whatever. There are about 100 of these photos and none of them are of the same person.
I think he currently has more Facebook friends than I do. Girls will constantly accept his friend requests, especially if they have at least one friend in common. Each time we chat with someone we use his created persona and 99% of the people never call us out on not being a real person. I can't count the number of times a girl has accepted an invitation such as the following:
"heeay gurl u comin 2 ma paaartay?"
We've acquired dozens of numbers (never used, obviously) and made vague promises to meet up with these girls.
It's scary, really. Imagine how easy it would be for a predator to create an online persona that is NORMAL? When this guy, who's status is regularly updated with lines such as "ayyy yo cause when i git crunk i like to toke...yaa digg??/? ahhaahaahh", is able to have even one successful conversation.
If you can't understand it, it is intuitively obvious.