I imagine that the content owners aren't quite sure how Internet TV can be most profitable yet. I doubt they make much from advertising through Internet streaming compared to the traditional TV market. In a knee-jerk reaction, they're saying that if you're going to watch their shows on a TV (which Boxee obviously lets you do), then you should do it with the full set of commercials, rather than the one or two that get displays with the on-demand Internet streams. For the time being, TV streaming through a browser is probably considered a hassle for most viewers, so they have to make up for it with fewer advertisements. Boxee takes away the hassle (and in many cases, makes things BETTER than traditional TV), so content providers think they're getting ripped off again. In short, they're trying to insert the maximum amount of annoyance viewers will tolerate, and Boxee is screwing it all up! How dare they.