It will just lead to betrayal.

Aren't we, the general public, still paying for these services? We just pay indirectly by buying products from the companies that advertise on Google. The downside is, the power of your voting $$ is diminished, because you no longer pay directly for the services you want. You pay for products from companies who pay Google who chooses the one-size-fits-all free services it finds advantageous to offer. It seems like a non-optimal but maybe benign arrangement.

Potentially less benign is the growing capability to capture, store, and process massive amounts of public and private data. People who wish to operate outside of the totally-connected all-information-flows-through-Google environment may find it increasingly expensive to do so, making it increasingly difficult to compete in the business world. It scares me that growing numbers of corporate businessmen may be composing company private communications in airports on netbooks using Google's OS or on Google's phones. Couldn't Google use this information, even aggregated "anonymously", to determine when a business was ripe for takeover?