Except most people don't see infowars in a way that would make them money. Only loony conservatives are on the monetized side of the audience. So there are clearly enough of them to keep him afloat.
Stream NBC Sports if you want to see a true ad injection machine in action. We pay for the service. The broadcast is mostly ads. We are forced to watch an ad any time we start a stream. And then on top of that, they are selling our identities and habits to dozens of data companies. It's quite the squeeze.
Sounds like a good way to subvert browser set cookie rules. If they define what the "portal" is and does they can dictate what you control about it in your browser.