We all thought google was a fad, the same way Lycos and Altavista, and even Yahoo were before them. Google was easily the third major contender for the crown of most used search engine. Social networking has had about three leaders so far. There's been friendster, Myspace, and now Facebook. Unless there's a sudden shift in the way Americans behave (because lets face it, we're the only ones that matter), then Facebook is not going away anytime soon. The problem being that old people never change, and they're all finally migrated away from Yahoo groups. And it's not like that was an easy task mind you. Do you have any idea how many granbabies needed to be born, or how many teenagers had to beg their grandparents to get on Facebook for that to happen? Christ, it's almost unfathomable. That said, the market is about as big as it's going to get. At least domestically. So anyway, good luck getting people to change. Especially old people.