Submission + - You May Have Forgotten Foursquare, but It Didn't Forget You (wired.com)
nj_peeps writes: Foursquare Labs have been working on. Think Candyland, but instead of fantasy locations like Lollipop Woods, the game’s virtual board includes place categories associated with New York City neighborhoods. There’s a Midtown Bar, a Downtown Movie Theatre, Brooklyn Coffeeshop, Uptown Park, and so on.
Foursquare knows where their phones are in real time, because it powers many widely used apps, from Twitter and Uber to TripAdvisor and AccuWeather.
Ask someone about Foursquare and they’ll probably think of the once-hyped social media company, known for gamifying mobile check-ins and giving recommendations. But the Foursquare of today is a location-data giant. During an interview with NBC in November, the company’s CEO, Jeff Glueck, said that only Facebook and Google rival Foursquare in terms of location-data precision.
You might think you don’t use Foursquare, but chances are you do. Foursquare’s technology powers the geofilters in Snapchat, tagged tweets on Twitter; it’s in Uber, Apple Maps, Airbnb, WeChat, and Samsung phones, to name a few.
Foursquare knows where their phones are in real time, because it powers many widely used apps, from Twitter and Uber to TripAdvisor and AccuWeather.
Ask someone about Foursquare and they’ll probably think of the once-hyped social media company, known for gamifying mobile check-ins and giving recommendations. But the Foursquare of today is a location-data giant. During an interview with NBC in November, the company’s CEO, Jeff Glueck, said that only Facebook and Google rival Foursquare in terms of location-data precision.
You might think you don’t use Foursquare, but chances are you do. Foursquare’s technology powers the geofilters in Snapchat, tagged tweets on Twitter; it’s in Uber, Apple Maps, Airbnb, WeChat, and Samsung phones, to name a few.
