Early rebuff to Gartner's use of the term SOA 2.0 seems to be gathering significant steam on both a grassroots and mainstream level. Several bloggers shared similar comments that the "SOA 2.0" term/buzzword was not something the tech community should just lie down and take. A resulting petition - SOA 2.0 - No Thanks! reflects the "Stop the Madness" feeling. While only 70 or so people have signed it as of today, the names on the list are notable with respect to SOA. The main complaint with the term is that other than the OASIS Reference Model for SOA, there appears to be little metric for defining SOA at all.