So how is this a game? (Score 1)

Doesn't seem to be very playable -- is the point of "There" (what a terrible name) to just buy brand name goods? How is it a game? You can't create anything, you can't change the world, and if you can't adventure or complete tasks/quests to get more currency, why is it any fun? And why am I going to spend my time buying things in a virtual world when I can buy them in the real one, if they both cost real-world money?

It's unfortunate that articles in Business 2.0 humor me more often than they are useful or interesting.