Also, Where is anyone gonna get Stella in a can? Not in the U.S. so far as I've ever seen. Not to mention, Stella and Budweiser are owned by the same giant company now, Anheuser-Busch InBev, so the cool factor on either is zero.

It's not clear that readers want a variety of editorial stances. Fox News and MSNBC are doing reasonably well. And right-wing radio seems to be fine. The most successful new media seem to be blatantly biased sources. Opinion blogs and websites have proliferated. People have chosen to read about the news instead of reading the news.

The current online business model doesn't hold up well unless one can generate hundreds of thousands of clicks a day. For a local newspaper who's audience is basically limited by geography generating a tremendous number of clicks is really difficult. Especially when the most loyal readers still subscribe and don't go online. Even in major metro areas this is difficult. The numbers don't add up. Sure the most popular search engine in the world is making money on advertising. What about everyone else?