Comment Re:Yeah, sure (Score 3, Insightful) 127
And that comes with making it cheap. So cheap that farmers don't bother to pick up fruit falling onto the ground.
In many areas (CA included) it's not legal to sell fruit once it's touched the ground. This farmer is happy to eat that fruit all year long.
We would also happily sell the scarred fruit and uglier fruit but it doesn't sell and has to be used in commercial products often times at a financial loss. By the time the fruit is graded it's been picked, washed & transported to a packing facility and they decide what happens to it not the grower. Farmers are paid losing money on this share of the crop and it's used to make commercial and industrial products (juices, oils. etc.).
This problem has many many levels but I like that this article took the approach of pointing out what we can do as individuals. Not to solve the problem in Yemen but to reduce our own personal waste. One aspect of this is to be less concerned with deficits in quality that will not impact the taste! If there's an increase in demand on ugly fruit less will be thrown out