Submission + - Runemdown!: violence improves recall of in-game ad (trueslant.com)
neuroworld writes: OddFile: Running Over Pedestrians Good... for ad recall in video games, that is.
A recent study tested recall of in-game advertisements (billboards inside a car-racing game) in a violent and non-violent version of an experimental system called AdRacer.
In the non-violent version, you drive around a course scoring points by hitting targets. In the violent version, you score points by running down pedestrians — which then spatters your windshield with blood (see picture above, right).
Despite all that gore in your line of sight, it turns out you remember the ads better when you're acting as a killing machine.
A recent study tested recall of in-game advertisements (billboards inside a car-racing game) in a violent and non-violent version of an experimental system called AdRacer.
In the non-violent version, you drive around a course scoring points by hitting targets. In the violent version, you score points by running down pedestrians — which then spatters your windshield with blood (see picture above, right).
Despite all that gore in your line of sight, it turns out you remember the ads better when you're acting as a killing machine.
