middle road (Score 1)

Yea, this sounds about right. I mean just the otherday Advertising Age http://adage.com/news_and_features/index.html reported that Nike was going to release a catalog to try to obtain slighty more market share. While this type of tactic by Nike shows that an intergrated marketing program is better then a non-integrated one ; I believe it shows that most people are still interested in looking at non-internet and non-computer related medium, or atleast would like the advantage of getting away from a terminal for a couple hours a day. -- flame on johnny flame