Comment Re:Can we get (Score 1) 28
That made sense if you saw the Apple product line which had dozens of computers at many different price points all with subtle variations all meant to satisfy some niche.
Jobs knew Apple could not sustain such a product line. Restaurants in trouble often have sprawling menus for the same reason - some small percentage of the customer base likes one menu item, and now the menu bloats to dozen pages with dozens of dishes on each.
The call to simplify was required because Apple had no business with dozens of variants of a computer to the point a customer didn't know what they want. Many were also superfluous - you had a model with X and Y, and one with Y and Z, and a customer didn't know which to choose. (In reality, a model with X, Y and Z might be easier, and cheaper).
Jobs understood the illusion of choice - having dozens of choices is often worse than having a very limited set of choices.
By cutting choice down, it meant Apple had a simpler product matrix they could handle with dwindling resources, and customers no longer had to go to a department store to look at one line of computers, a computer store for another line, and an electronics store for a third line, all of which are subtly different and with confusing price points. Jobs simplified the menu at a time so Apple could concentrate on making a small range of products that fills the widest possible market - even if it meant the one configuration perfect could not be fulfilled. This simplified menu turned away customers, but it meant scarce resources could be used to maximum returns. Once Apple was on more solid footing, they then expanded their catalog of products, but also observing to avoid needless overlap which only adds confusion.
When struggling restaurants get overhauled, their menu is often simplified from the huge book to a single page listing at most a half dozen dishes they can concentrate on doing really really well that causes customers to come back for more. Once the restaurant is back on solid footing, they can start to expand the menu - by adding a dish, and being ruthless about cutting out underperformers.