I used to go to the cinema maybe every month or two, but then the price went from the 'Early Bird' cheap ticket that was about £4, to a ludicrous £11. The adverts went from about 12 minutes to about half an hour.
What possible incentive does this give me to go? None. None incentive. Incentive to the value of none.
I only go these days when something like a Terminator, Alien, or Star Wars film is released.