I second that, also, i can let my friends borrow a game and try out some of their games. gaming is very social, its something we do for fun. too bad soul-sucking gaming corporations cant understand that. a game that is downloaded cant be shared, everyone has to download their own copy. so a digital game provides less value than a physical game.
Personally, I don't think the ads are the problem. The real problem is that I paid 20-whatever for this game and now they are forcing ads on me. If the game was free, I wouldn't mind whatever ads they add. Just quit double dipping with the customer who paid in full unless alienating your base is the plan.