Comment Re:Stick to your roots (Score 1) 95
E-readers are niche products. They always were. The market's not big enough to stick with one product
It makes sense to build other products that reach other customers, especially if they can use the same branding to help the product along.
Look how many companies were making e-readers 5-10 years ago who've given up or are allowing the product to wither and die: Sony gave up, Samsung, B&N (they never really tried outside the US and soon abandoned customers they had in the UK and EU).
Look how many customers were desperate to get their hands on e-readers because it was new tech they didn't already have, and who then went cold when they discovered they couldn't watch YouTube or play Angry Birds on them.
There's a niche market for e-readers (and I am in it) but there was more money to be made selling devices for gaming and video.
The whole point of Amazon hardware (even e-Ink devices) was to encourage people to buy more stuff from Amazon. That's why Dash Buttons exist.
On that view, The whole Echo line makes perfect sense.