You don't, programming is a boring and tedious task, too many people glorify it as some sort of end all nerdskill, but its just as useful as knowing anything else really. Why not teach your kid how to use Maya or Blender, sometimes people that aren't into technical things are into creative things. The only real compelling notion of programming is video game programming, and because it is so complicated and difficult to do successfully, many people never even venture to that level.