You didn't read the updated EULA? You now share your battery 70/30 with Apple's advertisers and the NSA. Tim Cook was heard saying "I altered the deal. Pray I do not alter it any further."
I used to think Apple was the best choice for the phone because of the quality and reliability of the software. Now that my iPhone 5S has issues with it's lightning port, the battery drains like a madman with the new IOS, and clearly QC at Apple is not what it used to be... I'm looking at alternatives... preferably ones that won't catch fire.
What really frustrates me, and why I'm moving more towards open source software, is when they purposely design things so you will simply buy a new one. Example: on my iphone 5s, I keep it in Low battery mode, so the battery almosts lasts all day like it used to before the update. When I charge it, I have to watch it, because apple will turn the damn switch off automatically. They could automatically detect the their shitty software is draining my battery, or they could have options for me to turn off to improve battery life... but they'd rather I buy another $800 replacement and sell my used one for $150.