Comment It's the cinema experience (Score 4, Interesting) 162
I recently wen to a chain cinema instead of the independent one near my house. We were treated like cattle, given assigned seats (!?), and had to endure advertisements on the screen before the movie. I don't mind a printed add in a slideshow of movie trivia to show your stub for a free dessert at a nearby restaurant or something like that. These were like TV commercials with sound so loud you could not talk to your friends that lasted a minute or more with no redeeming content between them. Even if the movie had been really good the entire experience would be tainted.
With Netflix, Hulu, Amazon streaming, etc. you can wait and watch it at home cheaper. The reason to go to the movies is the experience. Improve the experience and people will come. Treat people like cattle and they will stay away. Our local cinema has a bar attached, real butter on the popcorn, and only shows previews before the movie. They actively try to create a community by showing classics at midnight on weekends, hosting movie trivia contests, and showing locally produced movies including a Q&A with the makers. They participate in film festivals. It isn't that hard.
With Netflix, Hulu, Amazon streaming, etc. you can wait and watch it at home cheaper. The reason to go to the movies is the experience. Improve the experience and people will come. Treat people like cattle and they will stay away. Our local cinema has a bar attached, real butter on the popcorn, and only shows previews before the movie. They actively try to create a community by showing classics at midnight on weekends, hosting movie trivia contests, and showing locally produced movies including a Q&A with the makers. They participate in film festivals. It isn't that hard.