sounds similar (Score 1)

to something that happened in New Zealand a while ago. The national TV broadcaster (TVNZ) used to air music videos in between scheduled programs, until the local RIAA-equivelant (RIANZ) decided they should have to pay for the rights to do this. Instead of paying, TVNZ stopped the music videos. CD and cassette sales plummeted. The RIANZ eventually started buying advertisement timeslots to play music videos in an attempt to stimulate sales. The end result was that TVNZ went back to playing music videos for free, and the RIANZ promised to never ever speak of this incident again. The moral here? Don't confuse free advertising of your product with copyright violation, or you'll have to do the advertising yourself.