If God is a concept, then there is nothing which is immoral, douchebag. Morality depends on the existence of God - is that what you were trying to state so (in)succinctly?
"way more than twice as many people played Gears than bought it"
I played Gears without buying - for about 30 seconds before I got bored. Good thing I didn't spend 50 bucks - sheesh