Comment discovery of the value was control (Score 0) 325
Going further beyond the benefits they discovered, was the effect alcohol had on humans. People who started making alcohol found that it was very profitable, and people always came back for more. Soon it became evident that it could be used as a control mechanism, much like religion. Why do you think the earlier church organizations made and sold wine? Give the suffering fools enough alcohol, and they will be suppressed and easily manipulated. Then when they drink themselves to sickness, the church either condemned them, or came across as their saviors.
Alcohol was used by the Egyptians to ensure slaves were kept under control, and somewhat "content" for continued work.
Probably the most destructive, poisonous, and debilitating substance put in a human body; alcohol is the only thing keeping modern slavery in working order. We gladly work our entire lives without much to show for it in the end. While the elite, super rich sit back and watch us kill ourselves when we need to hit the bar to numb our angst (as the article states).
Religion exists for controlling several billion, while alcohol and drugs keeps the rest under a pretty tight rein.