For anything to change at Microsoft, the management mentality has to change. Getting an Engineer in the hot seat at the top is the key to ensuring that their poorest performing students aren't the ones being taught to. They need someone in there that says, "Let's teach to the top students and not treat everyone like they're a fucking idiot by trying to do everything for you with some sort of 'we know what's best' attitude." Having a sales-y guy at the top who is just trying to blow the investors by raising the EPS of the company is how you arrive at Win 10 and the respective future of the GUI based OS. Microsoft is not apple. They should stop trying to cash in on an app store for the operating system. No one gives a fuck about candy crush on their OS -- especially in the Enterprise.
Until a level headed engineer is in the top spot over at M$, you will continue to see advertising in the OS, data whoring, forced automatic updates (unless you're in a domain,) and buried settings that force average users to put up with their crap.
