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DreamWorks Reveals Glimpse of "Super Cinema" Format For VR Films 39

Posted by samzenpus on Sunday November 23, 2014 @10:27AM from the all-the-better-to-see-it-with dept.

An anonymous reader writes Warren Mayoss, Head of Technology Product Development at DreamWorks Animation, spoke at the 2014 Samsung Developer Conference last week about the company's forays into the young medium of virtual reality. In addition to real-time experiences, DreamWorks is exploring ways to enabled their bread and butter in VR: high-fidelity pre-rendered CGI. One method the company is exploring is a "Super Cinema" format: pre-rendered 360 degree 3D frames to be projected around the user in virtual reality. On stage, Mayoss showed a video glimpse of the format using assets from the company's "How to Train Your Dragon" franchise.

Comment Could be good thing? (Score 2, Insightful) 195

by mobosplash on Thursday September 13, 2007 @02:30PM (#20592045) Attached to: Microsoft Seeks Another OS-Level Adware Patent

Didn't macrovision patent ways around their copy protection as a way to block their use? Perhaps this patent is a weapon to prevent ad techniques like this from being used.

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mobosplash (316006)

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I'm a web Developer for Temerlin McClain, an advertising agency. I do most of my work in Java or PHP. I also have an extensive graphics production background.

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